Well, I'm not sure if you are a fan or hater of U-verse, but I gotta give the agency people at BBDO and the U-Verse brand some credit for this new campaign which seamlessly incorporates a strong brief into a great little narrative.
The key to engaging drama is to "ENGAGE" and create an immersive experience. So, this film below takes that theme to heart and visually plays it out in a fun little story. We get caught up in it and only at the end, do we realize how they've successfully manipulated us -- the exact way all good stories should. Suck them in so that the audience is in a state of aesthetic arrest and the boundaries between narrative and so-called reality are erased.
I love it!
The key to engaging drama is to "ENGAGE" and create an immersive experience. So, this film below takes that theme to heart and visually plays it out in a fun little story. We get caught up in it and only at the end, do we realize how they've successfully manipulated us -- the exact way all good stories should. Suck them in so that the audience is in a state of aesthetic arrest and the boundaries between narrative and so-called reality are erased.
I love it!
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