HBO's at it again.
They've created a series of ads for HBO GO that use narrative in a fascinating way. Instead of focusing on the content, they focus on the consumer of the content in a humorous and engaging series of spots.
For example, below, a scene from Larry David's wonderful show, "Curb Your Enthusiasm" is seen through the lens of a family watching the show. Humiliation for the children abounds as their parents practically make love on the sofa...
For me, what is so clever here is that these spots sell not only great programming, but also create scenarios in which a need for HBO GO is presented. In other words, if you had the choice of being able to watch embarrassing moments onscreen alone or with your parents, what would you choose?
Bravo to HBO for making narrative spots that are as engaging as their programming.
They've created a series of ads for HBO GO that use narrative in a fascinating way. Instead of focusing on the content, they focus on the consumer of the content in a humorous and engaging series of spots.
For example, below, a scene from Larry David's wonderful show, "Curb Your Enthusiasm" is seen through the lens of a family watching the show. Humiliation for the children abounds as their parents practically make love on the sofa...
For me, what is so clever here is that these spots sell not only great programming, but also create scenarios in which a need for HBO GO is presented. In other words, if you had the choice of being able to watch embarrassing moments onscreen alone or with your parents, what would you choose?
Bravo to HBO for making narrative spots that are as engaging as their programming.
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